What's going viral on video this week?

Posted on July 18, 2011 by Amy Tolmie
Categories: Primary, Secondary, 16-19s, SEN, Young Leaders,

Never before in the history of youth and schools work has so much video content been available at the drop of a hat, or click of a button or... well, you get the idea: there's a lot of stuff out there. Gone are the days when you were limited to a clip from a video that you had to go out and buy. YouTube along has 48 hours of video uploaded EVERY MINUTE... yes, you read that right. And among all those weird instructional videos for taking a washing machine apart, wannabe karaoke songs and rips from TV, there are some truly amazing sights and sounds... some of which might even be useful for youth workers.

That last thought is debatable. At least some of these videos will get young people laughing, keeping them busy whilst you're prepping your youth club epilogue or delivering your assembly. But occasionally they might do more and help explore a point... there's a tip here to remember, the best films don't give the answers, they ask questions. So look for the ones that will make young people want to explore something more, not those that are heavy on moralistic finger wagging.

My aim is to offer an update on what's getting everyone's attention on YouTube in the past week. It may or may not be useful, that's for you to decide. But here goes for the last seven days... two to wet your appetite.

1. Star Wars

After everyone went head over heels about that Passat ad, it turns out it's just one of many times brands have turned to the Force to make their point. This is the one that made me laugh the most...

2. BMW 1M

No surprise this astonishing ad from BMW has clocked up over 2 million hits in a matter of weeks..... guaranteed to get any teenager's attention.

I'll post more next week. Come back and check them out.